What is already built into your account

Your checklist is ready. Here it is.

your hosted guide link

Open it tonight if you can.

It is seven questions. Every one asks the same thing in a different way: is anybody already paying for this?

You mark each check Yes or No. "Not sure" counts as No. At the end you count your Yes answers and you get a plain verdict. Build it, fix it, or park it.

It takes about thirty minutes for one idea.

If you only have ten minutes tonight, run checks one, three and six. Selling, asking, priced. Those three catch most bad ideas on their own.

One thing before you start. Pick the idea that has been sitting in your notes the longest. Not the newest one. The old one is the one you keep coming back to. It deserves a real answer.

Here is what happens next. Over the next week I will send you four more short emails. One idea each. The first one is the rule this whole checklist stands on, and it is the part most people have backwards.

If the link above does not open, write me at your email address and I will send it again.

your name

If you read one line from the checklist, read this one.

Watch what people pay for, not what people say.

Your friend saying "I would totally buy that" is not evidence. Your friend likes you. She is being kind. Kind is not the same as buying.

A stranger who already spent money on something close to your idea is evidence. That person voted with a card.

So when you go looking, look for money that already moved. Three places show it fast.

Products on sale. Search your topic on Amazon, Etsy, Udemy, Gumroad. Several products means somebody already found buyers here. Most people want an empty market. An empty market is usually an empty wallet.

Ads. Type your topic into Google and look for the results marked Sponsored. Then search the same topic in the Facebook Ad Library. Ads cost money every day they run. Nobody keeps paying to reach people who do not buy.

Prices. Write down the cheapest thing you can find on your topic, and the most expensive. If every single thing is free, you may have a hobby topic instead of a product.

That is tonight's ten minutes. Selling, ads, prices. Write what you find under your idea.

It will not feel like progress. It is. You are buying back the month you would have spent building the wrong thing.

In a couple of days I will send you the harder half of this. It is the part effort cannot fix.

your name

That rule is easy to agree with and hard to use. Here is why.

You are the judge of your own idea.

By the time you sit down to check it, you already want it to pass. You have pictured it. You have half written it in your head. So on the check that matters most, you hand yourself a Yes.

Nobody does that because they are lazy. They do it because it is 10pm and they want to start.

Effort does not fix it. Effort makes it bigger. If an idea has no buyers, twice the work just builds a larger version of it. Nobody asked for that one either.

Now the second half of the problem. Checking properly is slow. Thirty minutes an idea, if you stay honest. Most people have three ideas. That is an evening and a half of reading other people's product pages. All before you write a single word of your own.

So the checking gets skipped. Not because it is hard. Because it is boring, and it is late.

Two things help.

Write the evidence down before you score it. Copy the real questions people asked, word for word, spelling mistakes and all. Evidence on paper is much harder to argue with than evidence in your head.

And run all of your ideas, not just the favorite one. You cannot see which is strongest until they are sitting side by side.

Next email: what I use, so this takes minutes instead of evenings.

your name

The links in this email are paid links. I earn a commission if you buy through them.

The tool is AutoBuilderKit. Here is what it does, plainly.

You type in a keyword. It checks that keyword against five buyer signals. Then it gives you a red, yellow or green rating. It also shows its sources, so you can see what it read to get there.

It will tell you no. On a weak keyword it refuses to go further. That is the part I care about. A tool that can only agree with you is not helping you.

If the idea comes back green, it builds the product from it. Finished, formatted, cover and all, ready to upload. Then it prices it from the market, ranks where those buyers already shop, and writes a 7-day launch plan.

Four extra builders come with it, so you are not stuck making one more PDF: a 5-Day Challenge, a Paid Community, a Micro-App, and one for a program you run with people one to one.

One payment. No subscription. Build as many as you want.

Now the other half, because you should hear it before you click.

It does not sell anything for you. It does not post anything. And a green rating is not a sale. No one can promise sales, and I am not going to.

You still pick the keyword. You still read the verdict. You still put the product up and tell people about it. It saves you the looking, not the doing.

Take a look here: your AutoBuilderKit link

Questions, write me at your email address.

your name

The links in this email are paid links. I earn a commission if you buy through them.

This is my last email about AutoBuilderKit. Two questions come up every time, so here they are.

"I have bought tools before and never opened them."

Fair. I have that folder too. The honest answer is that no tool can make you open it, and I am not going to pretend otherwise. What I can tell you is how big the job is. One box, one keyword, one verdict. It is not a course. There is nothing to work through on a Saturday. If you have ten minutes, you get an answer.

"What if it says no to my idea?"

Then you got that no in ten minutes instead of three weekends. That is the cheapest no anybody will ever hand you. And it is not a dead end. You change the keyword and run it again. Running it again costs nothing extra, because it is one payment and you can build as many as you want.

If it is not for you, that is a real answer too. Do nothing. Keep the checklist, it is yours, and use it by hand. It works. It is just slower.

You stay on my list either way, and I will keep sending you the useful stuff. If you would rather not hear from me at all, the unsubscribe link sits at the bottom of this email.

Take a look here: your AutoBuilderKit link

your name

Here it is. The 30-Second Reel Skeleton.

your hosted guide link

Six parts, always in the same order. Stop line, promise, turn, steps, show, last line.

Near the end there is a fill-in template. Seven lines. Copy them into your notes app, fill in the blanks, and you have a script.

It takes about ten minutes to read.

One thing before you go. Do not read it and file it away. Read part one, write your first line, and film the thing tonight. A rough video you posted beats a perfect one sitting in your camera roll.

Here is what is coming.

Tomorrow I will pull out the one part almost everybody skips. It is the reason a video feels flat, and it is a five minute fix.

Then a few more short notes over the week. That is the whole plan.

If you ever want out, the unsubscribe link is at the bottom of every email. No hard feelings.

Anything you want to ask me, just reply. You can also write me at your email address.

your name
your brand name

Yesterday you got the skeleton. Today I want to pull out one part of it, because it is the part almost everybody leaves out.

It is part three. The turn.

The turn is where you say the thing they did not expect. The common mistake. The reason the usual advice fails. The step everybody skips.

Without it you are listing. Listing is fine. Nobody stays for it.

Here is what a turn sounds like:

"Most people scrub the grout first. That is backwards."

"Everyone says label the bins. The labels are not your problem."

"I did it that way for two years before I found out it makes it worse."

See what those do? Each one bumps into something the viewer already believes. That little bump is what makes a stranger stop half watching and start listening.

Three ways to find yours tonight.

Write down the advice everybody gives about your topic. Then write why it does not always work.

Or think of the thing you got wrong for a long time.

Or fill in this blank: "Most people ______, and that is the problem." That line is already in the template.

If you cannot find a turn, you do not have a video yet. You have a caption. That is not an insult. It is a fifteen minute fix.

The guide is here again if you need it: your hosted guide link

Find one turn tonight. One is enough.

your name
your brand name

Can I say the quiet part?

The skeleton is not the hard part. Tomorrow is.

One video is a good evening. You know the shape now. You can sit down tonight and make a decent one.

Twenty videos is a second job. Write it. Film it. Cut it. Caption it. Upload it. Schedule it. Then get up and do it again.

Most people make it to Wednesday. Then a client runs late, or a kid gets sick, or you are just tired. You skip one night. Skipping one night is easy. Skipping the second one is easier.

A few weeks go by and you start over. And every restart costs a little more belief than the last one did.

I am not going to tell you to want it more. Trying harder is the thing you already did. It is the thing that ran out.

Look at the real shape of it. Making short videos is not one skill. It is six jobs stacked on each other. You do all six alone, at night, after the work that actually pays you.

Effort does not fix a stacked job problem. It only decides how many weeks you last.

There are two honest ways out.

Get faster at the making. Batch a whole week in one sitting. Use one topic in three shapes. Keep a running list of turns so you never start at a blank screen.

Or hand the making to something else and keep the deciding.

In a couple of days I will show you the tool for that second one.

your name
your brand name

I said I would show you the tool for the second way out. Here it is. It is called Content Reactor.

What it does. You start with one topic or one product. It writes the script. It makes the voiceover. It builds the video with background clips and captions. You watch what it made. You approve it. Then you schedule the approved posts. It has a few modes: a reel maker, storytelling, a wizard for customer style videos, and carousels. One topic can come out as a few different kinds of posts.

What it does not do. It does not push anything live on its own. You schedule the posts you approved, and nothing gets scheduled that you have not watched. It does not read your mind either. A dull topic in is a dull video out. You still pick the topic and you still own the call.

What it still costs you in effort. You choose the topic. You watch every video before it goes anywhere. You rewrite the caption if you want it in your own words. Think a few minutes per video instead of an hour.

One more honest note, and it is the one most tools bury. Access does not include unlimited AI generation, and it does not include outside subscriptions. You connect your own accounts with the AI companies and you pay those companies directly. There is no single flat cost per video. I would rather you hear that from me now than find it out in week two.

Before I give you the link: it is a paid link, and I earn a commission if you buy through it.

Take a look here: your Content Reactor link

your name
your brand name

Last email about this one. Then I go back to sending you video notes.

Two questions come up every time, so here they are with straight answers.

"Will it sound like a robot?"

Some of it will if you let it. You are the editor here, not the audience. You read the script before anything gets made, and you change the lines that do not sound like you. Your turn. Your words. Your last line. The tool handles the making. The voice is still your call. If a video comes out wrong, you do not approve it, and nothing gets scheduled without you.

"What is this actually going to cost me?"

Two separate things, and I am not going to blur them together. There is the price of Content Reactor, which is shown on its page. Then there is what you pay the AI companies you connect, directly, for the generating. Access does not include unlimited AI generation or outside subscriptions. There is no single flat cost per video. You decide how many videos you make, so you decide how big that part gets. Anybody who hands you one flat number for this is guessing.

If your answer is no, that is a real answer. Stay on the list. I will keep sending the video notes and I will not bring this up again.

Saying this first, the same as last time: the link below is a paid link, and I earn a commission if you buy through it.

If it is a yes, it is here: your Content Reactor link

Either way, go post something tonight. Stop line, promise, turn. You already have what you need for that part.

your name
your brand name

Here it is. The Sales Page Skeleton.

your hosted guide link

Open it next to your own page if you can. That is how it is meant to be read.

It is ten sections. Every page that does its job has these bones, in roughly this order. Read one section here, then go look for it on your page. Present or missing. Mark it and move on.

Do not fix anything on the first pass. Just find the holes. About twenty minutes gets you through the whole thing.

If you only have five minutes tonight, check two of them. Section three, the part that shows you understand their problem. And section nine, the questions they already ask you. Those are the two most pages are missing, and they are the two that cost the most.

Here is what happens next. Over the next week I will send you four more short emails. One idea each.

The first one goes deep on section three. It is the section people skip, and it is the one that buys you the rest of the page.

If the link above does not open, write me at your email address and I will send it again.

your name

If you take one thing from the skeleton, take section three.

Before you describe your product, describe their problem. Three or four sentences. Their situation, in their words.

Most pages open with the product instead. Name, features, what is inside. The reader has not agreed they have a problem yet, so a list of features lands on nothing.

Section three fixes the order. It says: I know where you are standing right now. Everything after it gets read differently.

Here is how to write it without guessing.

Open your inbox. Open your messages. Find the last ten questions people asked you about this topic. Copy them out, word for word. Keep the spelling mistakes. Keep the odd phrasing.

Then read them back and look for the words that repeat. Those are their words, not yours. Yours are too clean. You have been in this topic for years, and you stopped talking like a beginner a long time ago.

Now write three sentences using their words. What they tried. What went wrong. What they are stuck on tonight.

Read it out loud. If a stranger in your topic would nod at it, it is done.

That is tonight's job. One paragraph, at the top of your page, before you say a word about what you sell.

In a couple of days I will send you the harder half of this. It is the part that effort does not fix.

your name

Section three is easy to agree with and hard to do. Here is why.

You know your product too well.

You built it. You have explained it a hundred times. Every time you did, you got a little further from the person hearing it new. Now you cannot un-know it. You read your own page and it makes sense, because you already have every missing piece in your head.

The stranger does not. That gap is the whole problem, and you are the one person who cannot see it.

Effort does not close it. Effort writes the same page again, louder. You spend a night on it, you read it back, and it still sounds fine to you. It has to. You are still the same reader.

Then there is the other half. A page is not one section. It is ten of them. They have to sit in the right order. The words have to hold together from the headline to the button.

That is a night of work. The rewrite is another night. And you finish both with no way to tell whether the new one is better than the old one.

Nobody skips this because they are lazy. They skip it because it is late. And because the page is the part they never wanted to run.

Next email: the tool built for this part, so the page stops being the thing sitting there half done.

your name

The links in this email are paid links. I earn a commission if you buy through them.

The tool is PagePilot. Here is what it does, plainly.

You upload the PDF of your product, or you describe what you sell in your own words. You never start at a blank screen.

It writes the copy and it designs the page. Both jobs, not a template you have to fill in yourself. It was trained on thousands of live sales pages.

Then it gives you clean HTML that drops into the tools you already use. You are not stuck inside somebody else's system.

It comes with four page designs and a library of example pages sorted by topic. A set of follow-up emails is written alongside the page. So the people who read and do not buy still hear from you. Every buyer also gets one review of their first page.

It builds the same bones the skeleton describes.

Now the other half, because you should hear it before you click.

It does not sell anything for you. It does not put the page online for you. A finished page is not a sale, and nobody can promise sales, so I am not going to.

You still upload the product or describe it. You still read every word and change the ones that are not yours. You still put the page up. It saves you the writing, not the deciding.

Take a look here: your PagePilot link

Questions, write me at your email address.

your name

The links in this email are paid links. I earn a commission if you buy through them.

This is my last email about PagePilot. Two questions come up every time, so here they are.

"Will it sound like a robot instead of me?"

On the first pass, sometimes. That is true of any writing tool and I am not going to pretend otherwise. Two things help. It starts from your own PDF or your own description. It is working from your material, not from thin air. And you edit every word. A page that sounds like you is one you went through line by line. You put your own sentences back in. It saves you the blank screen, not the read-through.

"I already have a page. I do not want to start over."

You do not have to. Your page stays exactly where it is. Build a new one beside it, read them side by side, and keep whichever is better. You may keep half of each. The new page comes out as clean HTML, so it goes into the tools you already use. If you are not sure yours takes HTML, ask whoever set your page up before you buy anything.

If it is not for you, that is a real answer too. Do nothing. Keep the skeleton, it is yours. Walk your page against the ten sections by hand and fill the holes. That works. It is just slower.

You stay on my list either way, and I will keep sending you the useful stuff. If you would rather not hear from me at all, the unsubscribe link sits at the bottom of this email.

Take a look here: your PagePilot link

your name

Here's the free download you asked for.

link to your free download

Open it today, while you still remember why you wanted it.

When you're done, here are three places to go next. They're paid links. I earn a commission if you buy through them.

A. a digital product: your Path A link
B. short videos: your Path B link
C. training and community: your Path C link

Got a question? Reply to this email. It comes to me.

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You can unsubscribe any time. The link is at the bottom of this email.